MAINSTREAM TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and online content